In our branding class, we were tasked with creating a collaborative project and bringing it to life visually. My group chose to pair the whimsical charm of Strawberry Shortcake with the indulgent, modern appeal of Crumbl Cookies. Together, we baked and frosted themed cookies, styled a photoshoot, and captured vibrant, playful images that embodied the essence of both brands.

As part of the team, I took the lead on the design elements, including crafting illustrations, designing the layout, and establishing key pieces of the brand direction. While everyone contributed to the overall vision and execution, I focused on ensuring the visual identity tied together seamlessly with our concept.