Ultimate Cowboy Showdown
2024 | ARTI Studio
All Photos Copyright ARTI Studio 2024
Creative Director: Alex Walter
Photography: Shane Stewart, Tanner Lund
Videography: Jack Walton
Every year, ERA Brokers Consolidated and NAI Excel hold summer retreats at The Lucky 7 Ranch. This year, the companies wanted something unique and exciting, so I was tasked with planning, marketing, and running an event that would engage all ages.
I created the Ultimate Cowboy Showdown, a team-based “rodeo-style” competition with a grand prize of authentic cowboy belt buckles for the winning team.
To make the event inclusive, we also hosted a boot race for kids, ensuring everyone had a chance to participate and have fun.
As the event organizer, I:
Designed custom hats, belt buckles, posters, instruction guides, score sheets, stickers, and fake tattoos.
Coordinated logistics, secure supplies, set up, and run event to ensure smooth operations for all activities.
Successfully marketed the event, attracting over 20 teams and more than 60 competitors for the Ultimate Cowboy Showdown.
The event was a huge success, bringing together families and colleagues for a memorable and fun-filled day at the ranch.